Nuvo Retail Group Services
Get the Real Scoop
Do you know how your product is really being displayed, promoted, and handled in store? Too often we see retailers trying, but failing to live up to manufacturer's expectations.
Nuvo Retail Group offers a wide range of valuable food broker and retail services, providing our clients with clarity and peace of mind. We provide flexibility and are ready to tailor a plan that suits your unique business. The details of your retail experience are critical to the success of your product and brand.
Case Studies of Our Services
Scope:
Challenge
A small to mid-size Western Canadian Manufacturer successfully had their products listed at 171 Safeway/Sobeys stores in western Canada. Being a smaller company, they did not have retail reps in the field, so they did not know, outside of their home market, what the execution at store level was. Questions they had were: what did their product look like on shelf? did they have proper signage up (local, price)? What SKUs were at what stores and what did the competition look like?
Solution
Our client came to us looking for help answering the above questions and after one visit, we were able to answer all the above questions with a focus on distribution. We were able to report back to the client that the distribution of their 9 SKUs ranged from 49% to 62% across the 171 stores.
At this point we worked with our client to develop a plan to increase the distribution of their SKUs, which in turn, would lead to increased volume. Our client provided us with all the information we needed to sell their product and we created a sell sheet that was simple and precise and used the sheet to SELL at store level.
Result
By creating this sell sheet and using our sales tools, our sales team was able to increase the distribution of all 9 SKUs, with distribution now ranging from 77% to 85% after 4 months of calls by our team
Our client was able to see the impact of the increase in distribution in orders immediately. This, along with the access to our real time data in our portal, allowed them to analyze all the data we collected during our visits so we can continue to work together to ensure their products are represented properly in store and continue to help drive volume.
Looking For Some Help?
Contact Nuvo Retail Group today.
Scope:
Challenge
A mid to large size national manufacturer was looking to continue to grow their product by increasing their quality points of distribution (QPODs) in large format stores. Previously they had limited success selling in extra QPODs if they were not mandated by the head office of the retail banner. Being the number one brand in their category, they were looking to ensure they were the dominant category leader and there was little, to no room, for the competition to increase their presence.
Solution
Our retail team’s job was to sell in half and quarter pallets to Walmart stores across western Canada. The previous retail team used by the client had sold in 51 half pallets and 63 quarter pallets.
With a goal in mind, we developed a volume recap at Walmart and used that to create a sell sheet that highlighted opportunities from past promotions. The biggest opportunity was stores not ordering enough product during promotion and having out of stocks.
Result
After using the sell sheet over a 4-week blitz, our retail team sold, for different promotions through the year, 122 and 108 half pallets and 159 and 198 quarter pallets.
When the promotions were running, our team followed-up with every store to ensure the store received what they ordered and to provide our client with a picture showing the QPOD with the promo price on it.
Our client saw first-hand the in-store results of our sales execution which helped drive volume and contributed to their business at Walmart being plus 13% overall.
Looking For Some Help?
Contact Nuvo Retail Group today.
Scope:
Challenge
A mid-size national client had not seen a display in western Canada from their previous retail company in over three years. They are the category leader by a significant margin and yet, had seen nothing incremental during a prolonged period. The challenge they had was because they are a fresh product and require refrigeration, it is not the easiest product to secure secondary displays.
Solution
The client was looking for us to secure secondary locations of their product when there was promotional activity, and with that challenge in mind, we put our focus on the increased turns during promotions and focused on the top selling skus when on promo. We created a sell sheet that focused on these facts and our team focused on bringing in extra quantities of the top sellers for display.
Result
After our first year with this client our retail team had sold over 75 displays at store level, none of them mandated from the head offices. Our Retail team was successful in securing incremental display space in Walmart, Save On, Safeway, Sobeys and Coop stores. Every display was verified with a time stamped picture as per our data collection process and available on our client’s portal for review.
These display numbers helped contribute to our client’s western Canadian business growth, which indexed at 109% vs their national growth index of 105%.
Looking For Some Help?
Contact Nuvo Retail Group today.
Scope:
Challenge
A mid-size national manufacturer was looking for both head office and retail coverage in western Canada. With previous partnerships this manufacturer had, they felt the retail arm was not always aligned with the head office arm which led to misses in execution of programs.
The opportunity presented to us was to ensure the head office work was strong and the execution at retail complimented the programs we had set up at the western Canadian Head Offices including FCL, Calgary Coop, TGP, Buy Low, Georgia Main and the Island accounts.
Solution
At these accounts, our goal was to build our client’s business by 3% in a 12 month period. We handled inside spend and developed annual marketing plans for each account, with plans for flyers and in store specials supported by displays. All secured promo activity information was passed on to our retail team in a timely manner that gave our reps the opportunity to sell in incremental product and to sell secondary displays.
Result
Nationally, our client’s business was down 4% but with the execution of programs being improved upon in the West we saw growth of 4%-15% in six of the accounts we handled while the other two were flat.
Looking For Some Help?
Contact Nuvo Retail Group today.
Scope:
Challenge
A small to mid-size manufacturer was looking to relaunch their brand nationally and securing new listings across Canada. They had listings at a small number of accounts across Canada and wanted to take their brand to the next level.
Solution
We were asked to relaunch their brand and secure listings at head office’s across Canada, no matter the size. We developed a sales presentation that would show the advantages of the product vs the competition and working alongside a head office partner in Ontario, our team of head office personnel had success in securing incremental listings with a variety of banners, regionally and nationally, including Loblaws and Sobeys.
Result
As a result of these listings and the work of our retail team, we were able to ensure distribution to all stores that were part of the POG which led to growth over a 12-month period of 46% nationally. This helped them unseat the category leader and they are now the #1 selling brand in Canada within their category.
Looking For Some Help?
Contact Nuvo Retail Group today.
See for Yourself with our Unique Portal System
We live in an age of transparency. Anybody with a smart phone can instantly learn how close their Uber is, or the current whereabouts of the pizza they ordered for delivery. Yet with all of the planning and budget involved in retail marketing and merchandising campaigns, we’re asked to simply assume that the details are executed correctly, in compliance with parameters laid out in Planogram?
We don’t expect you to take the retailers word for it. We don’t even expect you to take our word for it. That’s why Nuvo offers a unique portal system where you’ll see exactly what’s taking place in-store. With just a few simple clicks you’ll access photos and information gathered by our field agents, giving you the real story of how your product is being displayed and promoted at the retail level.
See What's Really Going On
Western Canada’s Premier Food Broker & Retail Service Provider
Nuvo’s footprint in Western Canada blows away the competition, while our national partnerships provide us coast-to-coast capabilities.
Our granular approach to Western Canada means that we service the major centres, as well as the mid-sized and rural areas that provide the heartbeat for this great region.
We service a diversity of retailers, including grocery, drug, mass, club, natural, convenience & gas, liquor and discount stores.
If your product is for sale, we probably go there!
